De Séné | Branding & Packaging Project

Hi, how are you? It's been a while, hasn't it! Hope you have all been well over the past month and a half that I have been absent. Some of you may know that I am in the last year of my degree and after finishing my dissertation last April I still had some project before I would be set free. Yesterday marked the last project I had to complete in these three years and it's quite a bittersweet moment! It doesn't really feel like the end since my university experience kind of ended last March but this is it now. Hopefully next December you will be able to see me wearing the toga during the graduation!

For my final project, I had to create a brand and design the packaging of a product. Since being introduced to graphic design during my course, I have been really drawn to this area. Previously, I did create some graphic design projects but none were like this one where I had to research the market to develop a brand and actually produce the physical packaging. (Disclaimer: While the research behind the project is real, the brand is fictional and I did not actually make the product itself.)

So without further ado, let me introduce you to De Séné!

De Séné (French: From Senna) is a natural and organic skincare brand which uses the senna plant as its main ingredient. The senna plant has beautiful bright yellow flowers and is found to be a natural and organic alternative to hyaluronic acid. While hyaluronic acid works wonders on the skin, especially combination skin, it is derived from animals. (I was very surprised when I came across this fact as I had never looked into how hyaluronic acid is actually made.) From here, the concept of the hydrating senna leaf moisturiser for combination skin was born!

The packaging itself is quite simple, using a colour palette inspired by the plant itself. The jar was quite easy to create labels for, but the box was definitely tricky. I had never constructed something like this so it took quite a bit of trial and error before I was able to complete it! 

I still cannot believe how it ended up looking like an actual product as I did not think I would be able to finish the whole thing! I am so proud of the finished project and hope that someday I will have the chance to do this again. 

Sarah xx


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